The complete guide to attracting, onboarding & retaining your casual workforce

It’s never been so difficult to recruit casual staff. Over the last two to three years, casual employees have left the industry in search of more consistent work. The situation has been further exacerbated by the levels of international students and working holiday makers nowhere near where they were pre-pandemic.

So, it’s crucial for retailers to attract enough casual workers and keep them engaged this holiday season. Our guide will take you through each stage and provide recommendations to help your business stand out as an employer of choice.

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onboarding and retaining casual workforce

Employee value proposition and employer branding

Never underestimate the power of a strong EVP and employer brand. It plays a critical role in attracting and retaining staff at every area and level of your company.

We discuss how you can create a compelling EVP and how you can influence your employer brand.

Review your recruitment methods and advertising channels

They way in which you recruit shouldn’t be a set and forget process. If what you relied on in the past isn’t giving you the volume of applicants you need, it’s time to look at different ways to do this.

In our guide, we discuss if an open hiring strategy is for you. Plus, we also put forward some ideas on how you can review and improve your current promotional channels, as well as establishing a referral program.

Review your current software and processes

Despite the best intentions of trying to comply with the modern award system, it’s all too easy for a small mistake to be missed – and for it to turn into a huge deal down the line.

Here we discuss why automation of award interpretation is so vital, the importance of reviewing your current systems to see if you can prove compliance in an audit, and why your workforce management software must integrate with your other systems.

Optimise the onboarding experience

In such a tight candidate market, you must offer a seamless and easy onboarding experience. If it’s arduous, new hires will likely drop out of the process before completing it. Costing you dearly in terms of high recruitment costs, increased admin and lost productivity.

We’ll discuss why a 100% digital onboarding process is not a nice to have, but a necessity. You’ll also learn what to look for in onboarding software, and how to optimise the onboarding journey.

Retaining your casual workforce

It’s one thing to initially attract enough casual employees to meet peak season demand, it’s another thing to retain them.

In this section, you’ll discover why you should consider offering flexible working to your casual workforce, as well as other ways to entice them to stay throughout the season.


Having a structured, offboarding process for casual staff is just as important as having an effective onboarding one.

We’ll provide tips on how to make this experience as smooth and positive as possible.